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Visa launches BNPL credential and support programme in Japan

17 iulie 2024

Visa has announced that it will roll out the Visa Installment Credential (VIC), a dedicated credential for Buy Now Pay Later (BNPL) products, in Japan.

VIC is a new product developed by Visa for card issuers to enable more flexible installment/deferred payment at Visa affiliated stores around the world, and card issuers can use VIC to more easily provide payment options such as interest-free installment payments to their customers. This is the first time that this BNPL dedicated credential will be rolled out in Japan.


In conjunction with the full-scale rollout of VIC, Visa will also launch “VIC in a Box,” a support program for fintech businesses considering providing BNPL payment services using the credential. “VIC in a Box” is a framework that aims to support fintech businesses in launching payment services using VIC by introducing them to partner companies participating in “VIC in a Box,” enabling them to launch products more quickly through collaboration between the fintech businesses and the partner companies.

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