Klarna, the AI-powered global payments network and shopping assistant, announced it’s partnered with Adobe Commerce to enable merchants to easily implement Klarna’s Buy Now Pay Later (BNPL) services, along with other flexible payment options. This allows Klarna to expand payment flexibility to consumers.
“Our relationship with Adobe Commerce offers thousands of merchants a flexible, seamless, and smooth way to accept payments,” said Erin Jaeger – Head of North America at Klarna. “This enhances the shopping experience for consumers and boosts the operational capacities of merchants.”
“Consumers are embracing the flexibility that Buy Now Pay Later services can provide, with Adobe Analytics data showing over 11 percent growth this year,” said Jason Knell – Sr. Director, Content & Commerce Partners at Adobe. “Klarna’s global footprint enables Adobe Commerce merchants to meet the changing needs of their consumers and stay competitive in today’s digital economy.”
This expands access of Klarna’s payment solutions to merchants on Adobe Commerce and leverages our combined strengths to deliver value to customers.
According to Adobe Commerce, consumers have continued to embrace Buy Now Pay Later (BNPL) for greater flexibility in managing their budgets. From January to April 2024, $25.9 billion of e-commerce spend was driven by BNPL, up a notable 11.8% from the same period last year. Adobe expects strong growth through the remainder of year, with BNPL set to drive between $81 billion and $84.8 billion in 2024, putting YoY growth between 8% and 13%.
Additional Adobe Analytics Insights – Online shopping becoming mobile-first
In the 2023 holiday shopping season, revenue share from mobile surpassed desktop for the first time at 51% (peaking on Christmas Day at 61%). The trend is expected to continue in 2024; in the first four months of 2024, mobile drove $156.9 billion in online spend, up an impressive 9.8% YoY. In the next holiday season (Nov. – Dec. 2024), Adobe expects mobile to overtake desktop again at 52.5% share of revenue online.
Banking 4.0 – „how was the experience for you”
„So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”
Many more interesting quotes in the video below:
