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Nubank plans to expand beyond banking in the mobile telephony sector with a new service approved by The Brazilian National Telecommunications Agency (Anatel)

17 aprilie 2024

Nubank set to enter the mobile telephony sector with its own mobile virtual network operator(MVNO), using Claro’s network, according to Tecnoblog . Claro is a mobile, satellite-television, fixed, and broadband telecommunications operator.

This development follows the Anatel’s approval of a contract between Nubank’s subsidiary, Nucommerce Ltda., and Claro, marking a significant step into the telecommunications sector for the digital bank.

At the time of the announcement, there is no information regarding whether Nubank’s offering is set to be B2B, B2C, or both. 

This places Nubank among other financial institutions like Banco Inter, which also operates its mobile network, Inter Cel, through Vivo.

Such expansions by banks into mobile services underline a growing trend of blending financial services with telecom offerings to enhance customer value propositions through integrated services and incentives such as cashbacks and exclusive deals.

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