Adyen drives conversion uplift of up to 7% with advanced authentication solution

Adyen, the global financial technology platform of choice for leading businesses, announces that it has further advanced its digital authentication solution, with ongoing pilots „realizing a conversion uplift of up to 7%” – according to the press release. Engineered to optimize authorization and therefore end revenue, the company’s expanded capabilities include Delegated Authentication, Data-Only, and Trusted Beneficiaries functionalities. By turning regulatory challenges into opportunities, Adyen’s authentication ecosystem combines security and seamless checkout experiences to drive growth for digital businesses.   

Trevor Nies, Global Head of Digital Strategy at Adyen: “Our recent authentication innovations show how we’re continuously finding new avenues to help our digital customers grow. As a partner, we identify opportunities to address and simplify regulatory challenges on behalf of global businesses. Our Delegated Authentication, Data-Only, and Trusted Beneficiaries functionalities are the latest ways we are embodying this mindset of turning complexity into conversion, which greatly reduces friction for our customers.”

In regions where Strong Customer Authentication (SCA) is required , Adyen has implemented its Delegated Authentication technology as an additional option to streamline authentication while remaining compliant.

While many digital authentication flows are full of friction including redirects, Delegated Authentication allows Adyen to fully authenticate the consumer on behalf of the issuer, providing a streamlined cardholder experience while remaining within the merchant checkout page.

To maintain the highest security standards while providing ease of use, Delegated Authentication enables shoppers to utilize two-factor authentication, leveraging biometric checks such as fingerprint recognition and facial scans, and device bound credentials. Delegated Authentication has been expanded from only web browser users to include iOS and Android users.

To further cater to customer needs in regulated markets, Adyen has advanced its Trusted Beneficiaries functionality. Through Trusted Beneficiaries, shoppers in the checkout stage are given the option to simultaneously add a business to their list of trusted companies. After designating a business as ‘trusted,’ shoppers will not need to be re-authenticated when purchasing from them. This again brings added convenience to the consumer and increased conversion to the business. 

Even in regions where strict authentication regulations are not in place, Adyen is using its global expertise to improve authorization rates using its Data-Only feature. When a transaction is executed where customer authentication is not mandatory, such as in the US or Brazil, Adyen can share authentication data with schemes in order to help them make more informed authorization decisions. By using Data-Only, businesses have been able to broaden their decision-making resources and increase conversion while reducing fraud.

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Adyen is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen works with the likes of Facebook, Uber, H&M, eBay, and Microsoft.