Apple Pay adoption at the point of sale is “growing nicely” and is “in-line with growth among other digital payment players” such as Google and Samsung, long-time Apple analyst Gene Munster reveals. “We believe that users are activating Apple Pay on about 30% of new iPhones,” the analyst, who has moved to Loup Ventures from Piper Jaffray, writes in a research note. “In total, we estimate that 13% of the 680m iPhones in use today have activated Apple Pay.”
Apple Pay State Of The Union:
. 2,091 banks accept Apple Pay globally, up from 1,439 in July of 2016.
. We estimate about 13% of active iPhones have activated Apple Pay.
. We estimate 30% of new iPhones are activating Apple Pay.
. 53% of retailers listed as “coming soon in browsers” have launched in the first 6 months.
. 31% of retailers in the Internet Retailer 100 accept Apple Pay, up from 28% in Oct.
. 44% of retailers in the Internet Retailer 100 have adopted Apple Pay at point of sale.
. 40% of retailers in the Internet Retailer 100 have adopted Apple Pay in-app.
. 13% of retailers in the Internet Retailer 100 have adopted Apple Pay in mobile browsers.
. 9% of retailers in the Internet Retailer 100 have adopted Apple Pay in desktop browsers.
. 22% of all possible points adoption leverage Apple Pay within the Internet Retailer 100.
Source: loupventures.com
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