BANSEFI, the Mexican Government Financial Institution, has selected MasterCard as its business partner to distribute social benefits to more than 6.5 million citizens. Most of the Mexicans enrolled in this social disbursement program are women who will, for the first time, be able to deposit funds, receive social benefits, save, or engage in many other financial transactions that are facilitated by electronic payments.
MasterCard and BANSEFI, the social bank of Mexico, announced a partnership to foster financial inclusion in Mexico through the disbursement of social benefits using electronic payments. The BANSEFI MÁS MasterCard-branded card is part of the recently launched social support program developed by the Mexican Government. Through this partnership, over 6.5 million beneficiaries will have access to electronic payment methods, providing them with greater security, control and convenience to their routine.
“By supporting governments around the world with electronic payment programs we are helping to save money and improve efficiencies, but more importantly, together, we are opening up a world of inclusion for those who have previously not had access to traditional financial services”, explains Antonio Junco, President of MasterCard México and Central America.
This partnership is a great milestone for advancing financial inclusion in Latin America. But, leading on financial inclusion isn’t new to MasterCard or limited to this region. In fact, MasterCard has programs designed to bring financial access to over 350 million people around the world including:
In Nigeria, the Nigerian Identity Management Commission(NIMC) just announced the launch of MasterCard-branded identity cards with electronic payments functionality to 13 million Nigerians — the largest rollout of a biometric-based verification card with an electronic payment solution in the country and the broadest financial inclusion program in Africa.
In Brazil, MasterCard’s joint venture with Telefonica created Zuum, a mobile money solution to make deposits or transfers and pay bills easily and securely;
In Turkey, together with the Turkish Government and DenizBank, MasterCard introduced a new Social Aid Card to bring innovation and efficiency to Turkey’s welfare service; and
In Canada, a collaboration with SelectCore and the City of Toronto launched the City Services Benefit Card, a prepaid card program enabling Toronto residents to instantly receive their Ontario Works benefits through an EMV chip and PIN prepaid MasterCard.
BANSEFI, Banco del Ahorro Nacional y Servicios Financieros www.bansefi.gob.mx is part of the Development Banking and presently operates as the social bank of the Mexican Government. Its main goal is to promote financial inclusion and education, through quality products and services, to strengthen savings and credit among the most vulnerable population. It has 500 branches and through its distribution channel, serves 97% of the districts in the country. Manages over 14 million accounts and allots the funds for support programs to over 6.5 million beneficiaries.
Banking 4.0 – „how was the experience for you”
„So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”
Many more interesting quotes in the video below:
