77 per cent of shoppers in Europe prefer buying from people they know, in their local community – study

13 octombrie 2020

Three in four (74 per cent) shoppers in Europe are now more likely to shop in their local communities than they were a year ago, according to new research released by Mastercard.

The research suggests people around Europe are spending more locally to help local communities bounce back in the same way (49 per cent), with new found relationships with local shopkeepers and independent stores (28 per cent) and trusting in recommendations from people in the community (26 per cent) also popular reasons for the increased love for local.

Two thirds (65 per cent) of European say they have a new found appreciation of community and local shops since the onset of Covid-19, with convenience (50 per cent), queues for bigger supermarkets (40 per cent) and limits on travel (31 per cent) the top three reasons for people rediscovering shops on their doorstep.

Just over three quarters of people (77 per cent) say they prefer to buy from someone they know and 72 per cent trust recommendations made by local shopkeepers.

Community values have also soared since lockdown, with 58 per cent more likely to say hello to their neighbours than they were one year ago. One in five (19 per cent) have a spare key for their next-door neighbour, 44 per cent say they take online deliveries for them and 18 per cent say they are in a neighbourhood WhatsApp group.

The research also revealed that local cafés, butchers, corner shops, bakeries and pubs are amongst the top staples of a modern community.

Top ten staples of a local community

1) School 2) Café 3) Bakery 4) Post office 5) Park 6) Corner shop 7) Pub 8) Church 9) Library 10) Butcher

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Gabriela Nistor – director general adjunct BT

Tendinţele pe care le-am remarcat înainte de începerea pandemiei s-au accelerat pe perioada stării de urgenţă. Am văzut acest lucru ca o oportunitate, un tipping point pentru bancă. Post-pandemie nu avem cum sa ne întoarcem la comportamentul financiar pe care îl aveam până în februarie a.c. Relaţia românilor cu online-ul s-a schimbat. In plus, cardul fizic se va dematerializa. Vom asista la o scădere a cererii pentru cardurile fizice, respectiv la o creştere a preferinţei pentru componenta digitală a acestora.”


In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale in 2020?