100,000 new retailers joining Klarna’s network in one year

Klarna’s merchant network is now 600,000 strong as consumers and merchants increasingly embrace flexible payment solutions. Globally, 90,000 new users per day try Klarna on average.

Klarna, the AI-powered global payments network and shopping assistant, announced a significant growth milestone in its company history: over 100,000 retail partners added since August 2023, expanding its total network to over 600,000 merchants, operating in over 26 markets (and counting) across a huge number of verticals.

Major brands that have joined the Klarna retail network in the last 12 months include, Uber, Stitchfix, Away, Stubhub, New Balance, Electronic Arts, SKIMS, and many more. One in four of the top 100 merchants across the U.S. have chosen Klarna, including Adidas and Airbnb. 

“The goal is to make Klarna ubiquitous, with Klarna at every checkout so we can provide consumers everywhere with a more flexible and fair payment option. This growth reflects the trust both merchants and consumers continue to place in us to deliver seamless, flexible payment options,” said David Sykes – Chief Commercial Officer of Klarna. “I can only call this a win-win: the more merchants we have on board, the more accessible our services are to customers, and the more customers using our services, the more beneficial it is for merchants.“

Klarna’s growth by the numbers

Traffic to merchant partner websites has increased 36% year over year from the Klarna app, and in-app affiliate revenue is up by 33% year over year.

In the US, the number of merchants increased by 92% year over year.

By industry, Klarna’s US merchant network has seen impressive year over year growth: 339% in education, 315% in travel services, 191% in food and beverage, 167% in automotive parts and accessories.